Text messaging increases interactivity

I just ran across a very interesting service provided by CBS Outdoor. It is so new, there is no mention of it on their website. They have partnered with the folks at RipRoad who developed the text application used by American Idol.

What's interesting is the platform offers a practical way to add text messaging capabilities to a promotion without having to add more internal resources or infrastructure.  It looks like it is easy to implement, offers exclusive keywords, and is relatively inexpensive to test.  If your demographic is young and you need to engage them, text messaging is the channel to use.

And combined with the interactivity offered by snapNwin cards and incentive of free music downloads, promotions can be alot more sticky and help engage the consumer in a relevant way.

If you need more information, give Melody a call at CBS Outdoor - 403.235.6194 or email her.  Let her know I suggested you talk.